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About the Store

Good n Natural is your friendly neighborhood health food store. We offer a large selection of supplements, organic foods, local Manitoba grown meats and produce, sports nutrition, haba, and household products. Our store is located at 116 Park Road West in the thriving city of Steinbach, Manitoba which is roughly 45 km southeast of Winnipeg. With 5,000 square feet of retail/office space and 1,600 square feet of warehouse space, Good n Natural is just a stone's throw away from the bustling Clearspring Shopping Centre which houses Sobeys, Sport Chek and the newest Walmart.

We started out in 1996 as a 1000 sq. ft. store that offered iridology services and a line of natural supplements more prominently known for being multi-level marketing products. In 2000, Dennis Schroeder became a partner and the business strategy changed to regular retailing of health food store brands of supplements and organic foods. He purchased the balance of the shares in 2004, and in 2006 the store moved to its current location. Over the years, Good n Natural has evolved into a family business with Dennis as General Manager while daughter Leane Janz functions as Store Manager.

With a population of approximately 13,000 people and a trading area of 50,000, Steinbach is an ever-growing market. Good n Natural has kept pace with the community’s rising demand for natural health products by expanding our store space and increasing our staff to provide reliable product information. The store now has 9 full-time staff and 6 part-time and contract positions. The staff includes several certified natural product advisors, receptionist-cashiers, product merchandisers, product demonstrators, a naturopathic doctor, a weight loss coach, Web/IT support, and accounting. We also have an in-house marketing department that looks after promotional graphics, writing and blogging.

More recently the store has undergone two more expansions, one in 2011 and another in 2012 as adjacent space became available. We have added a Weight Loss Clinic that offers consultations, individualized coaching, and products to support the program. Clients are monitored by our in-house Naturopathic doctor who also has a regular practise that includes nutritional therapies, botanical medicine and acupuncture.

As the natural health consumer's choice in our market, we credit our growth and success to the following key factors:

  • Vision – adhering to our business plan and comprehensive marketing program
  • Product selection – continually striving to offer the best possible selection of products in the market
  • Supplier partnership – establishing a robust relationship with our vendors and suppliers through marketing support, product training and quality products
  • Customer service – extending friendly assistance and reliable product information by our staff of certified natural health product advisors, naturopathic doctor and accredited weight loss consultant
  • Community integration – giving back to the community by sponsoring local events, sports teams and non-profit organizations; carrying products sourced from local farmers and producers